Iris Lite chat widget
Branded AI concierge bottom-right of every page — answers product questions, pricing, who to contact. Memory across visits, programmable knowledge base. Like the one on this page.
Mainline · AI everywhere
We are the mainline connecting AI to your customer communication.
AI isn't a separate
product. It's baked
into everything we ship.
Most agencies sell “AI strategy” as an extra line item. Mainline ships AI inside every web build, every CRM seat, every back-office tool — by default, no upcharge for the obvious work. The bigger custom engagements still exist when you need them, but most teams get 80% of the lift just from what comes bundled.
/01 — In your CRM
Iris.
Every seat. Every plan.
PipelineIQ's built-in AI assistant. No add-on tier, no feature paywall, no per-message billing. Iris ships with every seat — Starter, Growth, or Scale.
Drafts emails in your voice
Iris reads your past correspondence, learns your tone, and drafts replies you'd actually send. Edit and ship in seconds — no AI-flavored boilerplate. The single most-used feature on every account.
Lead scoring + auto-routing
Every new lead gets scored on fit, urgency, and intent the moment it lands. High-priority routes to the right rep with a Slack ping; low-priority goes to a nurture sequence — both without your team touching it.
Deal coach + risk flags
Iris watches every active deal in real time. 'No contact in 7 days.' 'This stage usually closes in 14, you're at 22.' 'Three competitors mentioned this week.' Coaching nudges before deals go cold.
Daily intelligence digest
Every morning at 8am, a personal brief: deals slipping, hot leads from overnight, follow-ups due today, customers showing churn signals, one-line summary of last 24h activity. Replaces five status meetings.
Pipeline summaries on demand
Ask Iris what changed since Tuesday, which deals slipped, who hasn't replied, where the comp risk is — answers come with the underlying records linked. Stop scrolling, start asking.
Auto-generated proposals
From a deal, Iris generates a fully-branded proposal — pulling deal terms, your pricing rules, customer history, even the right product imagery. Edit the parts that need editing, ship the rest. Hours back per deal.
Iris included on every CRM seat — no upcharge · See CRM pricing
/02 — In your website
Smarter sites.
Without the AI tax.
Most of the AI features that used to cost $50K plug-ins ship inside the standard Mainline web build. Picked your tier, you picked your AI tier too.
Semantic site search
Visitors type what they mean, not what they remember. Search reads your products, blog, services, and answers in your voice — not a list of links.
AI hero imagery + brand pack
When real photography isn't ready (or budget's tight), we generate brand-consistent hero scenes, OG images, and product shots. Replace later as real assets land.
Generated copy where missing
Empty 'About' page? Service descriptions you keep meaning to write? AI drafts them in your voice from a 5-minute interview transcript. You edit, we ship.
Smart product descriptions
Pro tier (commerce) — one source-of-truth product spec generates SEO-optimized titles, descriptions, alt text, schema markup, and ad copy. Edit once, sync everywhere.
Iris-powered content editor
After launch, edit content without code. Type 'add a press section,' drop a logo, click send. Vercel auto-deploys. Your team owns the site without touching a terminal.
AI features bundled by tier · See web pricing
/03 — In your company app + back office
The work nobody
wants to do.
Custom internal tools and automations Mainline builds for the specific friction points in your operation. This is where AI stops being marketing and starts saving payroll.
Voice AI for inbound calls
Calls auto-transcribe with speaker tags, summarize on hangup, push the right activity into your CRM, flag follow-ups. The receptionist that never forgets.
Document automation
Contracts, POs, lab reports, applications — extract structured data, auto-fill the right CRM fields, route to the right person. Saves your ops team 10 hours a week.
Internal Claude-powered tools
Custom agents that know your business — answer policy questions, draft replies in your tone, run reports your team would otherwise paste into a spreadsheet.
CRM enrichment
Missing contact phone? Wrong company? Stale title? AI watches your CRM, fills the gaps from public sources, flags conflicts for human review before overwrite.
Compliance + risk review
Outbound emails, contracts, social posts — run them past a guardrail agent that flags non-compliant language, missing disclosures, or risky claims before they ship.
Custom workflows on demand
Operations finds a repetitive 30-min task — we build the agent in a sprint. From email triage to quote generation to inventory reconciliation, Mainline ships it.
/04 — What's bundled where
The honest ledger.
What you get inside each tier vs. what graduates to a custom AI engagement. We tell you up front so you don't pay for what you don't need.
| Capability | Web · Foundation | Web · Growth | Web · Pro | CRM (any seat) | Custom AI |
|---|---|---|---|---|---|
| Iris Lite chat widget | — | — | |||
| Semantic site search | — | — | |||
| AI hero imagery (brand-pack) | Add-on $120 | — | |||
| Generated copy where missing | — | ||||
| Smart product descriptions + SEO | — | — | — | ||
| In-browser AI content editor | — | — | |||
| Iris (full CRM AI assistant) | — | — | — | ||
| Voice AI / call transcripts | — | — | — | — | |
| Document automation | — | — | — | — | |
| Internal Claude tools | — | — | — | — | |
| Custom guardrails / compliance review | — | — | — | — |
✓ = bundled. Text label = available as an add-on at the listed price. Empty cell = graduates to a custom AI engagement.
/05 — When AI is the product
Deeper
custom engagements.
For teams where AI isn't just a feature on the marketing site — it's the product itself, or the operational lever that decides the next 18 months. Three flat-scope engagements, all on Mainline.
AI Strategy + Roadmap
from $25K2–3 weeks
We map every workflow in your operation, score them on AI lift, and give you a sequenced 12-month plan. Plus prototype demos of the top three opportunities — so the board sees something working, not just slides.
Document Automation Sprint
from $40K4–6 weeks
One painful document workflow — contracts, applications, lab reports, intake forms — fully automated. Extract, validate, route, file, notify. Ships into your existing systems with audit logs.
Custom AI Agent Build
custom · $60K+8–12 weeks
When AI is the product itself — internal tool, customer-facing assistant, agentic workflow that runs without supervision. We architect, build, deploy, and own ops for the first 90 days.
The next move
Tell us what
AI should be doing for you.
We'll come back with a ranked list — what gets bundled into your web build, what fits a CRM seat, what graduates to a custom engagement. No sales theater, no “AI strategy deck” before there's a number on the table.