Mainline

Mainline · Web development

Real websites,
engineered like
a software product.

Mainline ships custom-designed, AI-assisted websites — the same stack the agencies bill $50k for, without the agency overhead. Performance, security, and SEO baked in from day one. Most builds ship in 2–3 weeks.

2–3 wksTypical ship time
95+Lighthouse · default
$600Starting flat-rate

/02 — What we build

Twelve capabilities.
Mix and match per project.

Every project picks the parts it actually needs. We tell you what doesn't fit before you pay — no surprise scope, no padding to hit a higher tier.

Custom design system

Hand-built palette + typography pairing for every project — never Tailwind defaults. We pick a real direction (editorial, brutalist, glassmorphism, dark luxury, etc.) that fits your brand.

Sub-1.5s loads

95+ Lighthouse. Mobile, desktop, slow Wi-Fi — all snappy. Image optimization, font preloads, no janky scroll.

Secure + SEO baked in

Schema, OG tags, sitemaps, alt text, HTTPS, locked-down forms, GDPR-ready privacy. Every site, by default.

AI built in

Search, chat, generated copy + imagery, smart product descriptions — woven into the site, not bolted on.

3D + scroll storytelling

Real WebGL hero scenes, scroll-triggered reveals, parallax. Atmosphere that makes the brand feel alive.

Stores with SKUs + Stripe

Products, variants, inventory, photos, taxes, shipping. Stripe checkout in five minutes — or Toast/Square if you already have one.

Customer + partner portals

Branded login, order history, saved addresses, reorder. Or partner portals with project status, downloads, invoices.

Reservations + booking

Date / time / party-size forms with email confirmations, holiday closures, last-seating rules.

Reviews · press · awards

Live Google Reviews, curated quote cards, Yelp/TripAdvisor badges, press logo strip. Trust on tap.

Online ordering + delivery

Toast / Square checkout, Stripe direct, DoorDash + Uber Eats + Grubhub deep-links.

Loyalty + email automation

Points-per-purchase. Welcome flows, abandoned-cart recovery, post-purchase follow-up — wired to SendGrid or Resend.

In-browser content editor — no code, no terminal

After launch, edit content, swap photos, add new pages, or commission new sections through Iris — our in-browser AI editor. Drag-drop a logo, type 'add a press section,' click send. Vercel auto-deploys. Your team owns the site without touching the terminal.

/03 — Why trust us

Fast, secure,
findable. No surprises.

Your site is your storefront. We build it like one. These are the things that usually break a small-business site — we close them off before you sign anything.

  • Most builds ship in 2–3 weeks

    A focused build (single-page launch, simple storefront) can ship in 72 hours. Tell us your deadline — we'll be honest about whether it's possible.

  • SEO that actually ranks

    Real schema markup, OG tags, sitemaps, semantic HTML, image alt text, fast Core Web Vitals. Built to rank — not bolted on after launch when it's already too late.

  • Security baked in from day one

    HTTPS everywhere, secure headers, CSP, locked-down forms, encrypted credentials. Modern stack with active patches — not a 2018 WordPress install waiting to be hacked.

  • Your data, your accounts

    We connect to your own Supabase, Stripe, and Vercel — you own everything. No lock-in. If you ever leave, the site keeps running on your infrastructure.

  • One human, not a ticket queue

    Every project gets a lead you message directly. No account managers, no telephone game, no 'we'll get back to you in 5–7 business days.'

  • Six months of free changes

    After launch, the care plan covers content updates, fixes, and small tweaks. We treat your site like ours. Cancel anytime — no contracts.

/04 — How we build

Five steps.
No mystery.

We use the same AI tooling agencies charge $50k for. The difference is we don't pretend to be more expensive than we are. You get transparency, speed, and an actual builder you can text.

  1. 01Day 1

    Brief

    30-min call, written brief, mood board. We tell you what's realistic in your timeline.

  2. 02Day 2-3

    Direction

    Three opinionated visual directions. You pick one. We don't water it down.

  3. 03Week 1-2

    Build

    We build the site — real code, AI-assisted, made to load fast on phones and laptops.

  4. 04Week 2-3

    Polish

    Animation, interactions, copy edits. The little touches that make it feel high-end.

  5. 05Ship day

    Launch

    Deploy, custom domain, analytics, handover docs and tutorial videos for your team.

/05 — What it costs

Pick the tier
your site actually needs.

Three flat-rate builds — one of them fits 95% of clients. No quotes, no surprise invoices, no retainers you can't cancel. Each tier inherits everything from the one below it.

Foundation
$600flat · one-time
Up to 5 pages · 5–7 day delivery

A complete, custom website that doesn't look like a template. For solo founders, single-location restaurants, and clean service businesses.

  • Up to 5 pages (Home, About, Services, Contact, +1 custom)
  • Custom palette + typography (no Tailwind defaults)
  • Mobile + desktop, 90+ Lighthouse score
  • SEO baseline — schema, OG tags, sitemap, alt text
  • Google Map + business hours + contact form
  • Stock + curated AI imagery where needed
  • Logo cleanup, color extraction, photo direction
  • Custom domain connected, free Vercel hosting
  • Analytics + 1 round of revisions
  • You own the source code
Most clients pick this
Growth · most popular
$799flat · one-time
Up to 8 pages · 7–10 day delivery

Everything in Foundation, but the site converts visitors into customers. Real photos. Real reviews. Real motion.

Everything in Foundation, plus:
  • Up to 8 pages (3 more than Foundation)
  • Real photo scrape from your socials + Google
  • Photo gallery with click-to-expand lightbox
  • Reservation OR booking form + confirmation emails
  • Online ordering deep-links (DoorDash, Uber Eats, Grubhub)
  • Press / media mentions section + awards callout
  • Live Google Reviews OR curated quote cards
  • Bilingual support — EN + 1 second language
  • Custom motion (scroll reveals, page transitions)
  • Performance tuned to 95+ Lighthouse
  • 2 rounds of revisions
Pro · commerce + portals
$999flat · one-time
Stores · members · orders · 10–14 day delivery

Everything in Growth, plus the parts that actually run revenue: a real store, customer accounts, and a partner portal.

Everything in Growth, plus:
  • Online store with up to 25 SKUs, images, variants
  • Stripe checkout (or Toast/Square if you already use one)
  • Inventory tracking, editable from your client portal
  • Customer accounts — order history, saved addresses, reorder
  • OR partner / client portal — branded login, project status, downloads
  • Loyalty / rewards system (points per purchase)
  • Email automation — welcome, abandoned cart, post-purchase
  • Live Google Reviews integration
  • Advanced SEO — structured data for products / events / reviews
  • 3 rounds of revisions
  • 30 days post-launch support included
+ Add-ons· stack onto any tier
  • Each additional page beyond your tier$50
  • 3D / WebGL hero scene (Three.js / R3F)$300
  • Subscription / recurring billing setup$250
  • Event ticketing integration$200
  • Custom integration (Mailchimp, HubSpot, Calendly, etc.)$100
  • Third+ language$100
  • Photoshoot direction (we plan, you shoot)$150
  • AI-generated brand imagery pack (10 hero shots)$120

Bigger custom builds (multi-tenant, ML/AI features, complex portals) get a flat-rate quote up front — usually $1.5k–$4k. Always told to you before any work starts.

/06 — After launch

Ship day
isn't the finish line.

Most agencies disappear after launch. We don't. Default into the care plan; after six months stay on care, switch to self-serve, or skip both — your site keeps running either way.

We default to this
After launch · default

Care plan

$100/mo · first 6 months

Your site, fully managed. Email us any change and we ship it. No tickets, no waiting, no contracts.

  • Unlimited content edits
  • Bug fixes + small tweaks
  • Performance + security monitoring
  • Direct line to your project lead
  • Cancel anytime
After 6 months · optional

Self-serve plan

$39/mo

Manage edits yourself with the same tools we use, plus cheat sheets on every page.

  • Mainline partner portal access
  • Edit content, products, menu, etc.
  • Upload photos to media library
  • View orders + reservations
  • Tutorials on every page

We monitor it

Performance + uptime alerts ping us before they ping you. If it goes down, we already know.

We update it

New page, new offer, new photo set, new pricing — email us, ship same week. Most edits are within 24 hours.

We grow it

A/B tests, SEO refinement, conversion tuning. The site ships fast — then it gets better.

/07 — Start a project

Tell us what
you're trying to build.

Real reply, real timeline, real number — within one business day. No discovery calls before you know the budget. No fishing for scope.

< 24h
First reply
2–3 wks
Most builds ship
3 of 47
Builds passed back
38%
Repeat clients
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